About
We are building the layer that turns agricultural data into a decision someone can act on.
Treety started in environmental monitoring — mapping land and watching it change over time. Working alongside farms made the bigger gap obvious: the information already exists, but almost none of it reaches the person deciding what to do on Tuesday morning.
What we believe
Data should lead somewhere.
We judge a feature by whether it changed what someone did that week. A dashboard nobody acts on is a cost, not a tool.
01
Data should lead somewhere
A dashboard that nobody acts on is a cost. We judge a feature by whether it changed what someone did that week.
02
A map is worth drawing if it changes a decision
Boundaries, satellite passes and crop health are means, not the product. The product is the instruction that comes out the other side.
03
Market information matters before planting
Most agricultural information arrives after the decision it should have informed. We try to move it earlier in the cycle.
04
One field, one system
A farmer should not need five applications to understand one crop, and a field officer should not enter the same farmer four times.
05
Build where the work happens
Offline first, low bandwidth, SMS and WhatsApp where that is what people use. The advanced part belongs underneath, not in the interface.
Team working with a field officer, real setting
How we work
We build against a live operation, not a roadmap.
RootBridge gives us a real order, real farmers and real deadlines. If a feature is not used in a harvest week, it does not belong in the product.
We are based in Nairobi. The platform is designed for patchy connectivity, shared phones and people who are outdoors when they need the answer.